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Communication Resource Center

The College of Mass Communication and Media Arts and the School of Journalism jointly operate the center which is a reading room holding newspapers, magazines, books, and other printed resources for class projects and research.

The center also has eight networked computers and a variety of electronic databases.

 

Larry G. Brown Media Management Lab

For students, faculty and alumni of the College of Mass Communication & Media Arts, the Brown Media Management Lab serves as the electronic gateway to the world of the 21st Century.

The facility is designed to support three uses:

1. to provide a state-of-the-art teaching facility
2. to sustain an up-to-date resource center
3. to host a modern media research institute.

The Lab is equipped with on-line support for computer-based distance learning, multimedia teaching systems, and more than 200 satellite television network linkages worldwide.

Moreover, users may tap direct Internet hook-ups to preeminent marketing, advertising, sales and management research firms, major trade journals, and key industry WebSites such as: Radio & Records, A.C. Nielsen Ratings, Arbitron Research, Federal Communications Commission, Advertising Age, Sports Marketing, Variety, Broadcasting & Cable, Media Week, NAB, RAB, TVB, and many more.

The Decision-makers Institute is a high-level research alliance between academia and industry. Utilizing cyberspace technologies, the Institute provides Delphi Research on vital issues about mass communications and media to public policy groups, research journals, and industry executives.

The Brown Media Management Lab is funded by an endowment from Larry G. Brown, President of Forward Communications of Dallas, Texas.

Other industry businesses have joined in financial and/or in-kind support of the Lab; they include: TapScan, AVERY MEDIA, Arbitron, Scarborough Research and the Television FactBook.